Playtex Women Underwear

Playtex’s women’s underwear for faultless support

Since 1935, Playtex has used their savoir-faire by offering women feminine and comfortable lingerie promising excellent chest support. Fall for the iconic Cross your Heart line, with the Cross your Heart bra which will offer perfect support even without wire. Its X-construction naturally flatters your chest because it lifts and separates your breasts while its large straps and U back offer optimal comfort. The Cross Your Heart line has several styles – wrap yourself in softness with the beige wired Cross Your Heart Microfibre bra in soft microfibre – be ultra-feminine with our full cup Cross Your Heart Feminine bra in floral lace and tulle or even rock the comfortable non-wired Cross Your Heart Cotton bra. You will easily find your dream bra amongst our styles, which share all the essential elements of a Cross Your Heart bra. For those suffering from back pain and tend to have a bad posture, Playtex has the answer with the new front closure from the Ideal Posture line. Forget those back pains with this non-wired bra. It is practical with its fastening to the front and this bra exists in pretty taupe and black shades. It features a stunning graphic lace that will make you look fashionable. Its powernet fabric supports you perfectly all whilst pushing your shoulders back.

Embrace your natural beauty with Playtex’s feminine underwear

Perfect for everyday wear, opt for a full cup that will flatter your breasts’ shape and support you all day long. This covering bra is renowned for being one of the most comfortable bra fits because it naturally covers your chest without compressing it. But full cup bras aren’t just comfortable, Playtex’s take on this piece of women’s underwear features floral lace and tulle like on the pretty terracotta full cup bra from Cross Your Heart Feminine. For a perfect set, team it with the midi briefs in Terracota from the same collection. Do you dream lingerie that is both modern and comfortable? Fall for the new Spacer bra from the Flower Elegance line. Ideal for all chests, even the most generous, this bra gives you excellent support and comfort thanks to its microfibre Spacer fabric crafted through a special 3D technique. Featuring a U back to balance out your chest, this bra is also ultra elegant with its pretty lace and a bow between the cups. Its adjustable scalloped straps bring a feminine touch to your outfits. Available in several classic colors such as black, nude and white, fall for its coral shade that will instantly make your tan glow during the summer. Teamed with the Flower Elegance knickers in black, slip them under a dress or a shirt for an ultra chic look

Feminine and comfortable lingerie

Playtex’s underwear are crafted and imagined thanks to their expertise in corsetry. The idea is to create comfortable and elegant lingerie for a woman’s needs. Playtex reveals your natural beauty by offering bras with perfect support like the bras from their Cross Your Heart, Flower Elegance or Invisible Elegance lines. Several underwear sets in lace are available in the Flower Elegance and Invisible Elegance collection – refined stretch lace, which will flatter every single one of a woman’s curves. Invisible Elegance bras offer ultra-flat lace, totally invisible under your outfits, even the most form-fitting ones. Discover Cross Your Heart lingerie, bras with legendary support, wired or non-wired. All of the Cross Your Heart Feminine lingerie allows to team a bra wired or non-wired with a pair of covering briefs, which you will find in timeless colours like black or white, but also in limited edition season colours.

Playtex’s feminine cotton underwear

For soft and comfortable lingerie; opt for cotton underwear. Playtex has created several styles of Cross Your Heart bras in cotton jersey. These bras can be teamed with our cotton briefs – midi or maxi – sold in multipacks at low prices. You will feel good in yourself with these pieces of lingerie, thanks to their finishings to be comfortable all day long. Playtex has also created several lines of shapewear to slim down your body. Women’s girdles, stomach-toning briefs, without forgetting the thigh slimmers from Expert In Silhouette. These pieces will slim down your figure under your favourite little black dress. For those of you who love bodies, fall for the toning body from the Expert in Silhouette line, in which Playtex has combined beauty, efficiency and comfort with this pretty piece of lingerie. A great choice of women's lingerie is available at Playtex.