The iconic
and timeless brand

Playtex^® reveals
your natural beauty

A collection of lace lingerie with more femininity, more support, more comfort, and more elegance: timeless elegance. Playtex^® is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear.

Playtex^® reveals
your natural beauty

A collection of lace lingerie with more femininity, more support, more comfort, and more elegance: timeless elegance. Playtex^® is more than a brand, it’s a lifestyle that supports women in their evolution, it meets their needs and expectations with a diverse range of specialised bras and underwear.

Comfort

Thanks to our expertise as traditional corset makers, Playtex^® brings a respect for the know-how of a perfect fit combined with innovation in shapes, materials, invisible lace, tulle, modern cuts...

Natural

Playtex^® values and enhances women's shapes without changing who you are. It is the hallmark of all women who want to feel naturally beautiful in their own skin.

Feminity

Playtex^® dresses women with authentic style and inspiring personality, who have self-confidence and love natural beauty. The brand is for those that know themselves and embody a perfect look beyond the confident silhouette and posture.