The perfect support bra created by Playtex

The famous Cross Your Heart bra was created in the 1960s and quickly became a firm favourite amongst women for its iconic X-chest construction that separates and lifts the breasts whilst ensuring the perfect fit.

Since its launch, the Cross Your Heart bra design has been revised to provide variations of the classic that will suit everyone, from wired to non-wired, in various fabrics such as cotton, microfibre or lace… The choice is yours!

Large separator

1. Large separator

2. X wrap-style front with
elasticated bands

3. Wired or non wired

4. Elasticated band under the bust and
to the back for great support

5. Perfect sculpting and
definition of the chest

The Recycled Classic Lace Support bra

Rediscover our iconic Classic Lace Support collection crafted with recycled fabrics for a more responsible approach.

You can choose whether you want something classic or subtle and if you want an underwired or non-wired style. Our latest drop combines femininity with our expertise to create the Recycled Classic Lace Support line. They will become the key pieces to your underwear drawer.

Shop more sustainable and feminine lingerie with our iconic styles.

Underwired bra
62% recycled fabrics

RCS - Made with 56% Recycled Polyamide and 6% Recycled Elastane – Certified by ECOCERT Greenlife – PW France – n° EGL/229478

Non-wired bra
42% recycled fabrics

RCS - Made with 36% Recycled Polyamide and 6% Recycled Elastane – Certified by ECOCERT Greenlife – PW France – n° EGL/229478

Midi knickers
80% recycled fabrics

RCS - Made with 80% Recycled Polyamide – Certified by ECOCERT Greenlife – PW France – n° EGL/229478

The iconic Cross Your Heart bra

Taking things back to basics, the iconic Cross Your Heart bra gives you the iconic support offered by the very first version of the bra

This bra lifts and separates the breasts for an enhanced shape with its X-front construction, wide straps and supportive underband for a secure fit.

Non-wired bra
Cross Your Heart 165
Non-wired bra
Cross Your Heart 556

The cotton Cross your Heart bra

Discover a wide range of Cross Your Heart bras in cotton or 95% of organic cotton in underwired or non-wired styles. We have the classic fit to more modern finishings.

Find all the support you need in our cotton range of Cross Your Heart bras that are both supportive and extremely comfortable. You will love the full coverage in soft cotton that keeps you feeling comfortable and supported all day long.

Underwired
100% cotton

Between 67% and 79% organic cotton - Certified by Ecocert Greenlife - PW France - n° EGL/229478

Non-wired
76% cotton

Made with 100% organically grown cotton - Certified by Ecocert Greenlife - PW France - n° EGL/229478

Pack of 2
Non-wired

The Microfibre Cross your Heart bra

Discover the Cross Your Heart bra in soft microfibre that provides you with expert support and all-day comfort with the iconic X-chest construction. This bra has impeccable support and is easy to wear.

Underwired bra
Non-wired bra